diff --git a/britney2/policies/autopkgtest.py b/britney2/policies/autopkgtest.py
index 5018c3a..c48cd7c 100644
--- a/britney2/policies/autopkgtest.py
+++ b/britney2/policies/autopkgtest.py
@@ -254,6 +254,7 @@ class AutopkgtestPolicy(BasePolicy):
                 for arch in sorted(arch_results):
                     (status, log_url) = arch_results[arch]
                     artifact_url = None
+                    retry_url = None
                     history_url = None
                     if self.options.adt_ppas:
                         if log_url.endswith('log.gz'):
@@ -262,13 +263,20 @@ class AutopkgtestPolicy(BasePolicy):
                         history_url = cloud_url % {
                             'h': srchash(testsrc), 's': testsrc,
                             'r': self.options.series, 'a': arch}
+                    if status == 'REGRESSION':
+                        retry_url = self.options.adt_ci_url + 'request.cgi?' + \
+                                urllib.parse.urlencode([('release', self.options.series),
+                                                        ('arch', arch),
+                                                        ('package', testsrc),
+                                                        ('trigger', trigger)] +
+                                                       [('ppa', p) for p in self.options.adt_ppas])
                     if testver:
                         testname = '%s/%s' % (testsrc, testver)
                     else:
                         testname = testsrc
 
                     tests_info.setdefault(testname, {})[arch] = \
-                            [status, log_url, history_url, artifact_url]
+                            [status, log_url, history_url, artifact_url, retry_url]
 
                     # render HTML snippet for testsrc entry for current arch
                     if history_url:
@@ -276,6 +284,8 @@ class AutopkgtestPolicy(BasePolicy):
                     else:
                         message = arch
                     message += ': <a href="%s">%s</a>' % (log_url, EXCUSES_LABELS[status])
+                    if retry_url:
+                        message += ' <a href="%s" style="text-decoration: none;">♻ </a> ' % retry_url
                     if artifact_url:
                         message += ' <a href="%s">[artifacts]</a>' % artifact_url
                     html_archmsg.append(message)
diff --git a/tests/test_autopkgtest.py b/tests/test_autopkgtest.py
index ef9eb72..2af152f 100644
--- a/tests/test_autopkgtest.py
+++ b/tests/test_autopkgtest.py
@@ -212,10 +212,12 @@ class T(TestBase):
                              'amd64': ['RUNNING-ALWAYSFAIL',
                                        'https://autopkgtest.ubuntu.com/status/pending',
                                        'https://autopkgtest.ubuntu.com/packages/d/darkgreen/testing/amd64',
+                                       None,
                                        None],
                              'i386': ['RUNNING-ALWAYSFAIL',
                                       'https://autopkgtest.ubuntu.com/status/pending',
                                       'https://autopkgtest.ubuntu.com/packages/d/darkgreen/testing/i386',
+                                      None,
                                       None]},
                          'verdict': 'PASS'})
 
@@ -500,6 +502,15 @@ class T(TestBase):
                           'https://autopkgtest.ubuntu.com/packages/l/lightgreen/testing/amd64',
                           None])
 
+        # should have retry link for the regressions (not a stable URL, test
+        # seaprately)
+        link = urllib.parse.urlparse(exc['green']['policy_info']['autopkgtest']['lightgreen/1']['amd64'][4])
+        self.assertEqual(link.netloc, 'autopkgtest.ubuntu.com')
+        self.assertEqual(link.path, '/request.cgi')
+        self.assertEqual(urllib.parse.parse_qs(link.query),
+                         {'release': ['testing'], 'arch': ['amd64'],
+                          'package': ['lightgreen'], 'trigger': ['green/2']})
+
         # we already had all results before the run, so this should not trigger
         # any new requests
         self.assertEqual(self.amqp_requests, set())
@@ -2220,10 +2231,12 @@ class T(TestBase):
                              'amd64': ['RUNNING-ALWAYSFAIL',
                                        'https://autopkgtest.ubuntu.com/status/pending',
                                        None,
+                                       None,
                                        None],
                              'i386': ['RUNNING-ALWAYSFAIL',
                                       'https://autopkgtest.ubuntu.com/status/pending',
                                       None,
+                                      None,
                                       None]},
                         'verdict': 'PASS'})
 
@@ -2250,11 +2263,14 @@ class T(TestBase):
                              'amd64': ['PASS',
                                        'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/amd64/l/lightgreen/20150101_100101@/log.gz',
                                        None,
-                                       'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/amd64/l/lightgreen/20150101_100101@/artifacts.tar.gz'],
+                                       'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/amd64/l/lightgreen/20150101_100101@/artifacts.tar.gz',
+                                       None],
                              'i386': ['REGRESSION',
                                       'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/i386/l/lightgreen/20150101_100100@/log.gz',
                                       None,
-                                      'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/i386/l/lightgreen/20150101_100100@/artifacts.tar.gz']},
+                                      'http://localhost:18085/autopkgtest-testing-awesome-developers-staging/testing/i386/l/lightgreen/20150101_100100@/artifacts.tar.gz',
+                                      'https://autopkgtest.ubuntu.com/request.cgi?release=testing&arch=i386&package=lightgreen&'
+                                      'trigger=lightgreen%2F2&ppa=joe%2Ffoo&ppa=awesome-developers%2Fstaging']},
                          'verdict': 'REJECTED_PERMANENTLY'})
         self.assertEqual(self.amqp_requests, set())
         self.assertEqual(self.pending_requests, {})
@@ -2440,6 +2456,15 @@ class T(TestBase):
                          ['https://autopkgtest.ubuntu.com/packages/l/lightgreen/testing/amd64',
                           None])
 
+        # should have retry link for the regressions (not a stable URL, test
+        # separately)
+        link = urllib.parse.urlparse(exc['green']['policy_info']['autopkgtest']['lightgreen/1']['amd64'][4])
+        self.assertEqual(link.netloc, 'autopkgtest.ubuntu.com')
+        self.assertEqual(link.path, '/request.cgi')
+        self.assertEqual(urllib.parse.parse_qs(link.query),
+                         {'release': ['testing'], 'arch': ['amd64'],
+                          'package': ['lightgreen'], 'trigger': ['green/2']})
+
         # we already had all results before the run, so this should not trigger
         # any new requests
         self.assertEqual(self.amqp_requests, set())