diff --git a/britney2/policies/autopkgtest.py b/britney2/policies/autopkgtest.py
index c847a79..935fa1d 100644
--- a/britney2/policies/autopkgtest.py
+++ b/britney2/policies/autopkgtest.py
@@ -35,11 +35,11 @@ from britney2.policies.policy import BasePolicy, PolicyVerdict
 EXCUSES_LABELS = {
     "PASS": '<span style="background:#87d96c">Pass</span>',
     "FAIL": '<span style="background:#ff6666">Failed</span>',
-    "ALWAYSFAIL": '<span style="background:#e5c545">Always failed</span>',
+    "ALWAYSFAIL": '<span style="background:#e5c545">Not a regression</span>',
     "REGRESSION": '<span style="background:#ff6666">Regression</span>',
     "IGNORE-FAIL": '<span style="background:#e5c545">Ignored failure</span>',
     "RUNNING": '<span style="background:#99ddff">Test in progress</span>',
-    "RUNNING-ALWAYSFAIL": '<span style="background:#99ddff">Test in progress (always failed)</span>',
+    "RUNNING-ALWAYSFAIL": '<span style="background:#99ddff">Test in progress (will not be considered a regression)</span>',
 }
 
 REF_TRIG = 'migration-reference/0'