diff --git a/britney2/policies/email.py b/britney2/policies/email.py
index f500a79..c6fe571 100644
--- a/britney2/policies/email.py
+++ b/britney2/policies/email.py
@@ -28,7 +28,7 @@ BOTS = {
     USER + "katie",
 }
 
-MESSAGE = """From: Ubuntu Release Team <noreply@canonical.com>
+MESSAGE = """From: Ubuntu Release Team <noreply+proposed-migration@ubuntu.com>
 To: {recipients}
 X-Proposed-Migration: notice
 Subject: [proposed-migration] {source_name} {version} stuck in {series}-proposed for {age} day{plural}.
@@ -287,7 +287,7 @@ class EmailPolicy(BasePolicy, Rest):
                         )
                     )
                     server = smtplib.SMTP(self.email_host)
-                    server.sendmail("noreply@canonical.com", emails, msg)
+                    server.sendmail("noreply+proposed-migration@ubuntu.com", emails, msg)
                     server.quit()
                     # record the age at which the mail should have been sent
                     last_sent = last_due
diff --git a/britney2/policies/sruadtregression.py b/britney2/policies/sruadtregression.py
index 1c8ac82..6fa8985 100644
--- a/britney2/policies/sruadtregression.py
+++ b/britney2/policies/sruadtregression.py
@@ -171,7 +171,7 @@ class SRUADTRegressionPolicy(BasePolicy, Rest):
                     bug_mail = "%s@bugs.launchpad.net" % bug
                     server = smtplib.SMTP(self.email_host)
                     server.sendmail(
-                        "noreply@canonical.com",
+                        "noreply+proposed-migration@ubuntu.com",
                         bug_mail,
                         MESSAGE.format(**locals()),
                     )