diff --git a/debian/changelog b/debian/changelog
index a32083ec..230a6258 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,3 +1,10 @@
+livecd-rootfs (23.10.56) UNRELEASED; urgency=medium
+
+  * call ubuntu-image classic with --debug, because --verbose doesn't give
+    us anything useful in the livefs build logs.
+
+ -- Steve Langasek <steve.langasek@ubuntu.com>  Wed, 11 Oct 2023 18:03:03 -0700
+
 livecd-rootfs (23.10.55) mantic; urgency=medium
 
   * fix: add 6.5 kernel appamor features to livecd-rootfs based on
diff --git a/live-build/auto/build b/live-build/auto/build
index 479ac5a5..8c48a00e 100755
--- a/live-build/auto/build
+++ b/live-build/auto/build
@@ -108,7 +108,7 @@ if [ "${IMAGEFORMAT:-}" = "ubuntu-image" ]; then
 		xz -0 -T4 "$PREFIX".img
 		mv output/seed.manifest "$PREFIX".manifest
 	else
-		/snap/bin/ubuntu-image classic --verbose $UBUNTU_IMAGE_ARGS \
+		/snap/bin/ubuntu-image classic --debug $UBUNTU_IMAGE_ARGS \
 			-O output "$IMAGE_DEFINITION"
 		# Since the output of the ubuntu-image call can vary based on what
 		# kind of an image we build, the safest bet is to 'export' all the