diff --git a/live-build/ubuntu-touch/hooks/01-setup_user.chroot b/live-build/ubuntu-touch/hooks/01-setup_user.chroot
index 72d14214..20883e13 100755
--- a/live-build/ubuntu-touch/hooks/01-setup_user.chroot
+++ b/live-build/ubuntu-touch/hooks/01-setup_user.chroot
@@ -9,6 +9,9 @@ adduser --gecos $USER --disabled-login $USER --uid $UGID
 echo "I: set user $USER password to $USER"
 echo "$USER:$USER" | chpasswd
 
+echo "I: allowing user to log in without password"
+gpasswd -a $USER nopasswdlogin
+
 adduser --gecos system --no-create-home --disabled-login --disabled-password system --uid 1000
 adduser --gecos radio --no-create-home --disabled-login --disabled-password radio --uid 1001