diff --git a/debian/changelog b/debian/changelog
index 25631ef6..25ed34dd 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,7 +1,11 @@
 livecd-rootfs (2.396) UNRELEASED; urgency=medium
 
+  [ Adam Conrad ]
   * Remove obsolete pvr-omap4 special-casing to simplify configs.
 
+  [ Daniel Watkins ]
+  * Enable building of powerpc cloud images.
+
  -- Adam Conrad <adconrad@ubuntu.com>  Sun, 03 Apr 2016 02:39:50 -0600
 
 livecd-rootfs (2.395) xenial; urgency=medium
diff --git a/live-build/auto/config b/live-build/auto/config
index 251db0ad..6783f52a 100755
--- a/live-build/auto/config
+++ b/live-build/auto/config
@@ -470,6 +470,10 @@ case $PROJECT in
 			ppc64el)
 				add_task install server
 				;;
+			powerpc)
+				KERNEL_FLAVOURS=powerpc64-smp
+				add_task install server
+				;;
 		esac
 		OPTS="${OPTS:+$OPTS }--system=normal"
 		OPTS="${OPTS:+$OPTS }--hdd-label=cloudimg-rootfs"
diff --git a/live-build/ubuntu-cpc/hooks/032-disk-image.binary b/live-build/ubuntu-cpc/hooks/032-disk-image.binary
index 045add8b..bc0a1777 100755
--- a/live-build/ubuntu-cpc/hooks/032-disk-image.binary
+++ b/live-build/ubuntu-cpc/hooks/032-disk-image.binary
@@ -8,8 +8,8 @@ BOOT_MOUNTPOINT=
 ROOTPART_START=1
 
 case $ARCH:$SUBARCH in
-	ppc64el:*)
-		echo "ppc64el disk images are handled separately"
+	ppc64el:*|powerpc:*)
+		echo "POWER disk images are handled separately"
 		exit 0
 		;;
 	armhf:raspi2)
diff --git a/live-build/ubuntu-cpc/hooks/034-disk-image-ppc64el.binary b/live-build/ubuntu-cpc/hooks/034-disk-image-ppc64el.binary
index 6647c9ec..a4e0b745 100755
--- a/live-build/ubuntu-cpc/hooks/034-disk-image-ppc64el.binary
+++ b/live-build/ubuntu-cpc/hooks/034-disk-image-ppc64el.binary
@@ -1,7 +1,11 @@
 #!/bin/bash -eux
-if [ "$ARCH" != "ppc64el" ]; then
-    exit 0
-fi
+case $ARCH in
+    ppc64el|powerpc)
+        ;;
+    *)
+        exit 0
+        ;;
+esac
 
 . /build/config/functions
 
diff --git a/live-build/ubuntu-cpc/hooks/999-cpc-fixes.chroot b/live-build/ubuntu-cpc/hooks/999-cpc-fixes.chroot
index 96e54203..61e12cfd 100755
--- a/live-build/ubuntu-cpc/hooks/999-cpc-fixes.chroot
+++ b/live-build/ubuntu-cpc/hooks/999-cpc-fixes.chroot
@@ -177,7 +177,7 @@ case $arch in
 		add_serial_console hvc0
 		exit 0
 		;;
-	s390x)
+	powerpc|s390x)
 		exit 0
 		;;
 esac