diff --git a/debian/changelog b/debian/changelog
index 23e63fb6..4e271e8a 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,3 +1,11 @@
+livecd-rootfs (2.441.9) UNRELEASED; urgency=medium
+
+  [ Gary Wang ]
+  * Add the IMAGEFORMAT=none to support generating a single rootfs
+    (LP: #1730642)
+
+ -- Łukasz 'sil2100' Zemczak <lukasz.zemczak@ubuntu.com>  Wed, 08 Nov 2017 12:32:35 +0100
+
 livecd-rootfs (2.441.8) zesty; urgency=medium
 
   [ Robert C Jennings ]
diff --git a/live-build/auto/config b/live-build/auto/config
index 2d2ade92..5fad0f1b 100755
--- a/live-build/auto/config
+++ b/live-build/auto/config
@@ -148,6 +148,9 @@ case $IMAGEFORMAT in
 		OPTS="${OPTS:+$OPTS }--initramfs $INITRAMFS_TYPE --chroot-filesystem $IMAGEFORMAT"
 		;;
 
+	none)
+		OPTS="${OPTS:+$OPTS }--chroot-filesystem $IMAGEFORMAT"
+		;;
 	*)
 		case $PROJECT in
 			ubuntu-server|ubuntu-touch|ubuntu-touch-custom)
@@ -773,6 +776,9 @@ EOF
 	ubuntu-touch:*|ubuntu-touch-custom:*|ubuntu-core:system-image|ubuntu-desktop-next:system-image|ubuntu-cpc:*|ubuntu-server:live)
 		cp -af /usr/share/livecd-rootfs/live-build/${PROJECT}/* \
 			config/
+		if [ "$IMAGEFORMAT" = none ]; then
+			rm -f config/hooks/*.binary*
+		fi
 		;;
 esac