diff --git a/debian/changelog b/debian/changelog
index 697691ed..8f304886 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -7,6 +7,9 @@ livecd-rootfs (2.440) UNRELEASED; urgency=medium
   * live-build/ubuntu-cpc/functions: umount_partition: don't call
     umount_settle for each submount; just unmount them one by one and
     settle at the end.
+  * Support passing IMAGE_TARGETS in the environment, to limit which images
+    are output as part of a build; particularly useful for ubuntu-cpc builds
+    which output multiple image types.
 
   [ Nishanth Aravamudan ]
   * live-build/ubuntu-cpc/hooks/061-open-iscsi.chroot: generate iSCSI
diff --git a/live-build/ubuntu-cpc/hooks/032-root-squashfs.binary b/live-build/ubuntu-cpc/hooks/032-root-squashfs.binary
index e338a05f..63a00894 100755
--- a/live-build/ubuntu-cpc/hooks/032-root-squashfs.binary
+++ b/live-build/ubuntu-cpc/hooks/032-root-squashfs.binary
@@ -3,6 +3,15 @@
 #
 # Generate a squashfs root and manifest
 
+case $IMAGE_TARGETS in
+	""|*squashfs*)
+		;;
+	*)
+		echo "Skipping squashfs build"
+		exit 0
+		;;
+esac
+
 if [ -n "$SUBARCH" ]; then
 	echo "Skipping rootfs build for subarch flavor build"
 	exit 0
diff --git a/live-build/ubuntu-cpc/hooks/040-qcow2-image.binary b/live-build/ubuntu-cpc/hooks/040-qcow2-image.binary
index 39c41066..f9ab7e62 100755
--- a/live-build/ubuntu-cpc/hooks/040-qcow2-image.binary
+++ b/live-build/ubuntu-cpc/hooks/040-qcow2-image.binary
@@ -1,5 +1,14 @@
 #!/bin/bash -ex
 
+case $IMAGE_TARGETS in
+	""|*qcow2*)
+		;;
+	*)
+		echo "Skipping qcow2 image build"
+		exit 0
+		;;
+esac
+
 case $ARCH:$SUBARCH in
 	# Not sure if any other cloud images use subarch for something that
 	# should take qcow2 format, so only skipping this on raspi2 for now.
diff --git a/live-build/ubuntu-cpc/hooks/040-vmdk-image.binary b/live-build/ubuntu-cpc/hooks/040-vmdk-image.binary
index ac4f1c36..9a71f7ff 100755
--- a/live-build/ubuntu-cpc/hooks/040-vmdk-image.binary
+++ b/live-build/ubuntu-cpc/hooks/040-vmdk-image.binary
@@ -9,6 +9,15 @@ case $ARCH in
                      exit 0;;
 esac
 
+case ${IMAGE_TARGETS:-} in
+	""|*vmdk*)
+		;;
+	*)
+		echo "Skipping VMDK image build"
+		exit 0
+		;;
+esac
+
 . /build/config/functions
 
 if [ -e binary/boot/disk-uefi.ext4 ]; then
diff --git a/live-build/ubuntu-cpc/hooks/041-vmdk-ova-image.binary b/live-build/ubuntu-cpc/hooks/041-vmdk-ova-image.binary
index 60716f3c..801808c0 100755
--- a/live-build/ubuntu-cpc/hooks/041-vmdk-ova-image.binary
+++ b/live-build/ubuntu-cpc/hooks/041-vmdk-ova-image.binary
@@ -27,6 +27,15 @@ case $ARCH in
             exit 0;;
 esac
 
+case ${IMAGE_TARGETS:-} in
+	""|*vmdk*)
+		;;
+	*)
+		echo "Skipping OVA image build"
+		exit 0
+		;;
+esac
+
 cur_d=${PWD}
 my_d=$(dirname $(readlink -f ${0}))
 
diff --git a/live-build/ubuntu-cpc/hooks/042-vagrant.binary b/live-build/ubuntu-cpc/hooks/042-vagrant.binary
index 0471248d..3f962bd8 100755
--- a/live-build/ubuntu-cpc/hooks/042-vagrant.binary
+++ b/live-build/ubuntu-cpc/hooks/042-vagrant.binary
@@ -15,6 +15,15 @@
 # some packages in it, convert it to a vmdk, and then assemble the vagrant
 # box.
 
+case $IMAGE_TARGETS in
+	""|*vagrant*)
+		;;
+	*)
+		echo "Skipping Vagrant image build"
+		exit 0
+		;;
+esac
+
 cur_d=${PWD}
 my_d=$(dirname $(readlink -f ${0}))