diff --git a/live-build/auto/build b/live-build/auto/build
index 69088f1c..f27bbb7b 100755
--- a/live-build/auto/build
+++ b/live-build/auto/build
@@ -36,9 +36,9 @@ if [ "${IMAGEFORMAT:-}" = "ubuntu-image" ]; then
 		mv output/seed.manifest "$PREFIX".manifest
 	else
 		# First we need to build the gadget tree
-		make -C "config/$PREFIX-gadget"
+		make -C "config/$PREFIX-gadget" ARCH=$ARCH SERIES=$SUITE
 		ubuntu-image classic $UBUNTU_IMAGE_ARGS \
-			-p $PROJECT -a $ARCH --subarch $SUBARCH \
+			-s $SUITE -p $PROJECT -a $ARCH --subarch $SUBARCH \
 			-O output config/$PREFIX-gadget/install
 		# XXX: currently we only have one image generated, but really
 		#  we should be supporting more than one for models that