diff --git a/debian/changelog b/debian/changelog
index be302166..47d9a95a 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,3 +1,11 @@
+livecd-rootfs (2.244) UNRELEASED; urgency=medium
+
+  * Substitute DEB_HOST_MULTIARCH into hook scripts at build time, rather
+    than relying on dpkg-architecture (which is in dpkg-dev) to be present
+    in the image.
+
+ -- Colin Watson <cjwatson@ubuntu.com>  Tue, 23 Sep 2014 15:58:23 +0100
+
 livecd-rootfs (2.243) utopic; urgency=medium
 
   * Updating apparmor features file for Ubuntu Touch
diff --git a/debian/rules b/debian/rules
index 78c7615d..24316ff0 100755
--- a/debian/rules
+++ b/debian/rules
@@ -1,3 +1,12 @@
 #! /usr/bin/make -f
 %:
 	dh $@
+
+DEB_HOST_MULTIARCH := $(shell dpkg-architecture -qDEB_HOST_MULTIARCH)
+
+override_dh_install:
+	dh_install
+	find debian/livecd-rootfs -type f -print0 | \
+		xargs -0r grep -lZ '@DEB_HOST_MULTIARCH@' | \
+		xargs -0r \
+			sed -i 's/@DEB_HOST_MULTIARCH@/$(DEB_HOST_MULTIARCH)/g'
diff --git a/live-build/ubuntu-touch/hooks/48-setup-env.chroot b/live-build/ubuntu-touch/hooks/48-setup-env.chroot
index 6450d40e..bdd5f87f 100755
--- a/live-build/ubuntu-touch/hooks/48-setup-env.chroot
+++ b/live-build/ubuntu-touch/hooks/48-setup-env.chroot
@@ -2,8 +2,6 @@
 
 echo "I: setting up initial environment for Touch..."
 
-DEB_HOST_MULTIARCH=$(dpkg-architecture -qDEB_HOST_MULTIARCH)
-
 echo "HOSTNAME=android
 TERM=linux
 ANDROID_CACHE=/cache
@@ -15,7 +13,7 @@ ANDROID_BOOTLOGO=1
 LD_LIBRARY_PATH=/vendor/lib:/system/lib
 PATH=/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin
 ANDROID_DATA=/data
-QML2_IMPORT_PATH=/usr/lib/$DEB_HOST_MULTIARCH/qt5/imports
+QML2_IMPORT_PATH=/usr/lib/@DEB_HOST_MULTIARCH@/qt5/imports
 QT_SELECT=qt5
 SHLVL=1
 MKSH=/system/bin/sh
diff --git a/live-build/ubuntu-touch/hooks/80-enable-libhybris.chroot b/live-build/ubuntu-touch/hooks/80-enable-libhybris.chroot
index 34dee568..185a68b6 100755
--- a/live-build/ubuntu-touch/hooks/80-enable-libhybris.chroot
+++ b/live-build/ubuntu-touch/hooks/80-enable-libhybris.chroot
@@ -1,9 +1,7 @@
 #!/bin/sh
 
-DEB_HOST_MULTIARCH=$(dpkg-architecture -qDEB_HOST_MULTIARCH)
-
-echo "I: making libhybris the default alternatives for ${DEB_HOST_MULTIARCH}_egl_conf"
-update-alternatives --set ${DEB_HOST_MULTIARCH}_egl_conf /usr/lib/$DEB_HOST_MULTIARCH/libhybris-egl/ld.so.conf
+echo "I: making libhybris the default alternatives for @DEB_HOST_MULTIARCH@_egl_conf"
+update-alternatives --set @DEB_HOST_MULTIARCH@_egl_conf /usr/lib/@DEB_HOST_MULTIARCH@/libhybris-egl/ld.so.conf
 
 # ldconfig needs to be run immediately as we're changing /etc/ld.so.conf.d/ with alternatives.
 LDCONFIG_NOTRIGGER=y ldconfig